Experience |
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VICE PRESIDENT, STAKEHOLDER RELATIONS
Healthcare Businesswomen’s Association,
2013-present
As a member of the senior staff team for this
entirely virtual organization, I have demonstrated leadership through engagement in the organization's member and volunteer value proposition, new operating model, strategic
plan, and staffing structure.
Progressively given accountability for strategic human resources management,
oversight of a team supporting an operating model restructure, and development of new teams
and outcomes. Saw an 11% increase in membership in one year.
DIRECTOR, COMMUNICATIONS & MARKETING
National Grocers Association, 2012-2013
Responsible for all association
communications, media relations, and public relations budget/strategies for
government affairs, membership, and special projects. Promoted within three
months of employment to absorb all marketing functions and budget. Revamped association
communications efforts to save money and increase impact through enhanced
editorial, marketing, and social media strategic plans. Developed and oversaw
a stakeholder Communications & Marketing committee.
DIRECTOR, MEMBERSHIP, MARKETING, & COMMUNICATIONS
Laboratory Products Association, 2010-2012
Responsible for all membership, marketing,
and communications functions for this small staff association including
member relations, exponential growth in association membership and meeting
attendance, restructure of organizational communications functions, and
creation of strategic communications and membership plans. Responsible for
meeting planning oversight and implementation for executive functions, trade
shows, and committee events.
MANAGER, MEMBERSHIP & CREDENTIALING
National Cancer Registrars Association,
2008-2010
Responsible for membership and credentialing
efforts including promotional activities, database management, staff
management, program development, and oversight of 11 committees and special
interest groups. Received first customer service award in association
history.
MEMBERSHIP MARKETING COORDINATOR
National Association of Insurance &
Financial Advisors, 2006-2008
Helped with association membership marketing
initiatives focused on growth and tracking of membership, award programs, new
marketing campaigns, and strategic corporate relations alliances. Responsible
for National Membership Committee and assistance for Young Advisors
Committee. Collaborated on chapter and component relations.
MEMBERSHIP & PUBLICATIONS ASSISTANT
RESEARCH INTERN
American Sociological Association, 2000-2006
College employment (part time); transitioned
to full time. Increased responsibilities; retroactive raise received due to
diligence and professionalism in all aspects of membership, publications, and
research.
OWNER
Lauren Hefner Photography, 2000-2010
Small business owner of a Washington, DC wedding and portrait photography business.
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Education |
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MASTERS OF PUBLIC ADMINISTRATION: Indiana State University, 2015
GRADUATE CERTIFICATE, HR MGMT: Indiana State University, 2015
BACHELORS OF INTERDISCIPLINARY STUDIES: Virginia Commonwealth University, 2011
BACHELORS OF SOCIAL WORK: Virginia Commonwealth University, 2005
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Personal & Professional Highlights |
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CERTIFIED ASSOCIATION EXECUTIVE (2011)
At the time of receipt, was in the youngest 1% of CAEs nationwide. -Recipient, ASAE CAE Scholarship -Completed MSAE CAE study program
AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES
(Member, 2005-Present) Healthcare Committee (Member, 2015-Present)
Greater Washington Committee (Member,
2013-2015 and 2008-2010)
ASAE Rising Star of the Year (2011)
ASAE Foundation Volunteer & Media
Representative (2012-Present)
ASAE CAE Ambassador (2012-Present)
ASAE Young Professionals Committee
(2010-2013)
2012-2013 – Chair 2011-2012 – Vice Chair
Editor and co-author, ASAE Monograph Series
Association of the Future Pilot Program: Vice
Chairman of the Board
Acronym Blog: Three-Month Guest Blogger
(2011)
VIRGINIA SOCIETY OF ASSOCIATION EXECUTIVES
Member CAE Committee
PRESENTATION EXPERIENCE
ASAE Membership, Marketing, & Comm Conference Presenter 2011, 2012, 2013, 2014, 2015
ASAE
Great Ideas Conference
Presenter 2013, 2015, 2016
ASAE
Annual Meeting
Presenter 2011, 2013, 2014
Higher
Logic Learning Series – 2013
Mid
Atlantic SAE – 2013
OTHER VOLUNTEER EXPERIENCE
Newington Commons HOA Board – 2007-2010 Fairfax Club Estates HOA Board – 2010-2012 Homeless Animals Rescue Team (HART) Polling Place Volunteer (2008, 2010, 2012) Friends of Potomac River Running American Foundation for Suicide Prevention |
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